Privacy Policy

This Privacy Policy explains how we collect, use, store, and protect personal information submitted by all users when visiting and shopping on our official website. This policy aims to help every customer clearly understand our information processing rules and fully guarantee personal information security and privacy rights. This policy applies to all website visitors, registered users, and order customers who use our platform and purchase our products. We always adhere to the principle of user priority and information security, and strictly protect user personal privacy in all online service scenarios.

1. Information We Collect

We only collect necessary user information that is actively submitted by customers during browsing, consulting, and ordering, and will not actively obtain any irrelevant personal information without user authorization. The user information we collect is limited to content required to complete order transactions and provide standardized customer services.

During the order placement and settlement process, we will collect basic order information submitted by users, including name, contact information, shipping address, and payment-related verification information. Such information is only used to complete product delivery, order confirmation, and after-sales service processing, ensuring that every order can be accurately delivered and followed up in a timely manner.

When users contact us through the exclusive consultation channel on the Contact Us page to put forward product consultation, order feedback, service suggestions and other demands, we will retain the consultation content and corresponding user contact information properly. This information is only used to reply to user messages, solve user problems, and optimize subsequent product and service experience.

We will not collect sensitive personal information including identity attribute information, private life information, and irrelevant personal data that has nothing to do with shopping and service. All collected user information is simple, necessary, and directly related to the normal development of platform services.

2. How We Use Your Information

All user personal information we collect is only used for standardized platform operation and customer service purposes, and we will not use user information for unauthorized expansion purposes. First, user shipping and order information will be used for order processing, product packaging, logistics delivery, and order progress tracking, to ensure that purchased products can be accurately and smoothly delivered to customers.

Second, user contact information and consultation content will be used for daily customer service work, including replying to user consultation questions, solving order exceptions, handling return and refund applications, and feeding back service optimization results. We rely on effective user information communication channels to provide timely and accurate after-sales guarantee for every order.

In addition, we will conduct anonymous sorting and statistical analysis of user order data and shopping preferences. All analyzed data is completely desensitized and cannot correspond to any single user’s personal information. The purpose of data analysis is to optimize our product structure, adjust service details, and improve the overall shopping experience of platform users, so as to provide more in line with user needs of cotton products and daily services.

We promise not to use user personal information for commercial promotion, irrelevant message push and other disturbance behaviors, and will not arbitrarily expand the scope of information use beyond the service purpose.

3. Information Storage and Protection

We have established complete information security management mechanisms to protect user personal information from leakage, loss, tampering and unauthorized access. All user data collected on the platform will be stored through secure and standardized data storage systems, with professional security encryption measures set up for data access, transmission and storage links.

We strictly control the access authority of user information. Only designated operation and customer service personnel who need to use information for work can access user data, and all personnel have signed strict information confidentiality commitments. Any access and operation of user information will be recorded in real time to form a traceable management mechanism.

We will retain user order information and service information within a reasonable service cycle. After the completion of order delivery, after-sales guarantee and other whole-process services, we will regularly clean up and desensitize user information in accordance with standardized management rules. For the information that is no longer needed for service follow-up, we will adopt secure deletion measures to avoid residual risks of user privacy information.

We always update and optimize data security protection technology and management rules according to the development of network security technology, to ensure that user personal information is always in a safe and controllable state.

4. Information Sharing and Disclosure

We firmly abide by the principle of user privacy protection, and will not sell, rent, transfer or publicly disclose user personal information to any third-party commercial institutions and individuals without the explicit consent of users.

In the process of order delivery and logistics transportation, we will only share the necessary user shipping information with the cooperative logistics service providers, which is limited to the purpose of completing product transportation and delivery. All cooperative logistics providers have formal service qualifications and strict privacy protection mechanisms, and can only use user information for logistics distribution business, without any right to use or disclose user information for other purposes.

We will not share user personal information with third-party marketing platforms, data statistical institutions and other irrelevant third-party entities, and will not use user information in exchange for any commercial benefits. All information sharing behaviors of the platform are based on the basic needs of user order service, and fully protect user privacy security.

5. User Rights

Every user has the independent right to know, inquire and protect their personal information. Users can check their order information, personal submitted information and service records generated on the platform at any time. If you find that your personal information is wrong, redundant or needs to be cleared, you can contact us through the Contact Us page to put forward information modification and clearing applications.

We will respond to user information demand applications in a timely manner within the working cycle, assist users in completing information modification, update and clearing operations, and ensure that users can independently control their personal privacy information. At the same time, users have the right to refuse to provide non-necessary personal information. If users refuse to submit non-necessary information, it will not affect their normal browsing of the website and purchase of products.

6. Policy Update and Explanation

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to platform service upgrade, service scenario adjustment and other actual operation needs. All updated policy contents will be displayed on the website page in a timely manner, and the updated policy will take effect from the date of publication.

Users are advised to browse and understand this Privacy Policy regularly during daily browsing and shopping. Your continued use of the website and purchase of our products will be deemed as your recognition and acceptance of the latest privacy policy clauses. We will always take the protection of user personal privacy as the basic operating criterion, and continuously optimize the privacy protection system to create a safe, secure and reassuring shopping environment for all global users.

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